NEW IPHONE 14: MARKETING OR BETTER MOBILE?
The new iPhone 14 is giving something to talk about, not only because of its features but also because of the new version division. It brings more than one question about Apple’s true proposal for 2022. Is it a real improvement in the terminals or will it be a simple commercial strategy?
New iPhone 14: coming soon 😱
The anxiety that the brand arouses every time they announce a new release is a phenomenon that is difficult to explain. Tech freaks are able to make the most extreme sacrifices to get their hands on every new device. The reasons are very subjective; though, advertising plays a leading role.
Without any doubt, Apple is the most prestigious mobile phone brand in the world, and it is not for nothing. Its marketing strategies have been able to maintain the interest and expectation of users in each launch. Nevertheless, it creates serious doubts every year.
Could it be that this time the iPhone brings an improvement as impressive as it promises? Or will it be a few small adjustments within the framework of an attractive campaign? To answer this question that has the expectant world, we collect everything that is known so far about the new iPhone 14 and its versions.
News that iPhone 14 brings
For some years, Apple has chosen to launch multiple versions, the new iPhone 14 continues the trend just like its predecessors. Since the iPhone 12, the company has cut its tradition of launching a single model per year. The previous two lines featured Mini, Pro and Pro Max versions.
The iPhone 14 lineup will launch in 4 versions with 2 different screen sizes in both standard and pro. It will not have a Mini version, but the iPhone 14 Plus model arrives in this family, a novelty for the brand. This distinction between models will be one of the main changes from this year.
For the first time Apple plans a huge leap between the features of its standard and Pro lines in the same family. With the launch of iPhone 14, things will begin to change just as it happens in other products of the firm. Just like on Mac or iPad, the Pro models will be vastly superior.
This jump in range is very similar to the options that are usually presented by
competing companies. The strategy seems to be to reach users from different strata with a wider variety of the same release. The most noticeable difference will be in the cameras and the type of chip.
Lastly, the novelty regarding the pieces is that they will not be of Chinese origin but South Korean. In addition, there is a strong rumor that it could be made of titanium, a material with greater durability and resistance.
Features of the next iPhone 14
Certainly, you want to know the new features that you will find in iPhone 14. To begin to know if it is a mobile that brings improvements in the user experience, we are going to know them.
iOS 16 operating system
The main characteristic of a device is its operating system. The new iPhones will have iOS 16, which has already presented its Beta version. Some of the innovations it brings are:
- Customizable lock screen
- Improved artificial intelligence to edit images as easily as text
- Isolation mode for special protection
- Improved focus mode
- Improvements in system applications
- iCloud service optimization
- New unlocking and security methods
- Home app with new design
- Many more new features
With the new operating system, the iPhone promises to improve user interaction with the device. Among the new additions, the customization options and greater security of your data stand out. Additionally, the update will reach previous terminals, starting with iPhone 8.
The screens of the new iPhone will have sizes of 6.1 and 6.7 inches. As we anticipated, both sizes will be available in a Pro and a standard version. They will not have borders or notches for notifications, something that consumers have been asking for. In addition, the front camera will be integrated in the form of a pill.
As for its technical operation, it will have a 120 Hz refresh rate for smooth scrolling. Perhaps the novelty that everyone expected for the screens is the rumor that it will have an “always on” mode that shows notifications and important data all the time.
The new iPhone will have between 3 and 4 cameras depending on the version. Among them, the front camera integrated into the screen with autofocus sensor will allow better experiences in video calls and perfect selfies even if the users take them with friends.
To the chagrin of many users, the rear camera module could become larger than in the iPhone 13. It will have 2 or 3 lenses depending on the version. An improvement in the wide angle and the much desired 48 mp camera with 8K video recording are expected.
The number of megapixels will be adjustable to take advantage of light conditions more efficiently. It has a “pixel binning” system that offers an optimal adaptation of the pixels to achieve the best capture.
A16 chip and processors
One of the modifications that will make the difference between the two ranges will be the presence of the innovative A16 chip in the Pro version of the device. For the standard versions, the A15 model will be repeated. This decision draws attention to the bad, since the A16 is not really expected to improve performance.
As for RAM, it is estimated that it will have a processing capacity of 6 GB, without any improvement compared to the iPhone 13. But there is an update on the Snapdragon x65 since it will be the first modem with 5G connectivity of +10 Gbps download speed.
One of the most intriguing and rumored details about the new iPhone 14 is storage. It is considered that it could exceed the incredible capacity of the previous 1 terabyte model, even doubling this size. If so, it will be a party for users.
A point that concerns smartphone users is the durability of use during the day. Running out of battery is a huge problem in a world that goes through devices. That’s why, in addition to the fast-charging ports, Apple will add a power saving mode to optimize the duration.
It is not known for sure, but the battery capacity is expected to exceed previous editions in almost all models. In this case, the Pro Max version would be a big disappointment with a reduction in capacity compared to its rival iPhone 13 Pro Max.
Technical specifications expected for each version
As we hope, in this new release Apple will give better qualities to its iPhone 14 Pro models over the standard models. The advantage for those who do not want to purchase a Pro model is that they will have the possibility of enjoying a giant screen in one of the standard options.
If you are a frequent user of iOS, you would like to know the differences that are estimated for the launch. You can choose from today the model that suits your preferences. We show you some technical specifications in comparison:
iPhone 14 Plus/Max
iPhone 14 Pro
iPhone 14 Pro Max
Front + 2 rear
Front + 2 rear
Front + 3 rear
Front + 3 rear
Enhanced with landscape feature
Enhanced with landscape feature
Screen mode always on
Although it is speculation, it is believed that the new iPhone 14 may not have an interchangeable SIM, limiting itself to the use of its own brand. Do not forget that these are only theories and there may be changes until the estimated release date of September 13.
How much will the new iPhone 14 cost
About prices, there are also several theories, especially because the company has accustomed us to maintaining prices compared to other editions. However, everything seems to indicate that this will be the great exception. It is due to worldwide increases in production and distribution costs.
In this sense, it is speculated that the company’s strategy is to present cheaper standard models so as not to stray so far from the usual costs. Meanwhile, improvements involving serious price increases are contained in the Pro versions.
Estimated prices are:
- iPhone 14: $799
- iPhone 14 Plus/Max: US$899
- iPhone 14 Pro: $1,099
- iPhone 14 Pro Max: $1,199
In any case, it will not be known with certitude until the official announcement from Apple, so caution is recommended regarding this report. The company is in search of a balance that allows it to control the sharp increases that are expected.
New accessories from iPhone 14
Apple is working on new add-ons for the next members of the family. The biggest surprise so far has been that the company appears to be handling the possibility of launching three new eighth-generation Apple Watches. Even the new economical “SE” range of watches could come onto the market.
The second accessory that could accompany the iPhone 14 would be the Apple Air Pods Pro 2. In this case, the company opts for a design like that of the competition. It is about the elimination of the elongated shape for a lighter and concealable one inside the ear. Trends are trends, right? 😉
Is it convenient to exchange your old mobile for the future launch?
If you are an iPhone customer, you will surely be wondering if it is worth starting to save to acquire a new mobile. Of course, there is a special joy in being part of the phenomenon of the moment and nobody wants to miss the annual launch of the iPhone.
However, is it really a better phone?
Considering the design, the “no notch” of the Pro versions seems to be the only change expected by users. Regarding performance, no significant changes have been made. It is expected that only in 2023 with the arrival of new technology chips will it innovate in this regard.
As for cameras, if the expectation of 48 mp in the Pro versions is met, it could be a reason to try them. For the moment, the improved front camera is the only certainty about notable improvements over the iPhone 13 Pro Max and its version partners.
Could it be that we must wait for the iPhone 15 line to see more tempting improvements? Maybe back then we can even dream of folding screens. Meanwhile, we invite you to learn more about the new smartphones.