WHAT IS OPPO? A QUICK GUIDE TO THE COMPANY AND ITS SMARTPHONES
If we recently talked about the cheapest Xiaomi phones with 5G, today we want to talk about a mobile company that is selling much more than Xiaomi, OPPO! And no, it isn’t a new manufacturer, they have been developing products for decades both in the smartphone environment and in other areas where they also managed to stand out.
Do you want to know more about this brand that is hitting it? Keep reading!
What is OPPO? When did it emerge?
Headquartered in Dongguan, China, OPPO was founded in 2001 by Chen Mingyong, the current CEO of the company. They started with video and audio devices, but in April 2018 they announced that they would stop manufacturing to continue with high-quality phones.
Therefore, the brand has been reinforcing its commitment to smartphones in recent years, especially in order to follow the most successful strategy in terms of sales channels outside Chinese borders.
Are OPPO and OnePlus the same?
In 2013, in the maelstrom and growth of the smartphone market, OnePlus was born: a Chinese company whose DNA contained an overdose of ambition and a bit of OPPO.
At first, the relationship between these two companies wasn’t very clear:
“We understand the confusion that so many people are encountering about OnePlus. But as we have stated from the beginning, OnePlus is an independently operated company that shares common investors with OPPO. One of those investors is OPPO Electronic”.
“OPPO Electronic is a company and is not the same as OPPO Mobile. OnePlus is also in contact with other investors.”
That is why they aren’t one owner of another nor is it the same brand, although inevitably there is a relationship both by sharing employees and production lines.
The rise of OPPO as a mobile manufacturer
OPPO began its internationalization in 2010 and since then it has been extended to increase the manufacturer’s presence to 31 markets!
In addition to expanding its network of official stores, the manufacturer became known for proposals that differed from the competition by emphasizing photography. In 2012, for example, they launched the “OPPO Ulike 2”, the first with a 5-megapixel front camera (the iPhone 5 and the Samsung Galaxy S III, both from 2010, integrated a 1.2 and 1.9-megapixel camera).
Although the one that we may remember the most is the striking OPPO N1, which in 2013 burst in with a rotary module. During the same year, the manufacturer presented one of the key pieces in its expansion: the OPPO Find 5, which finally arrived in Europe.
A phone that stood out on the screen as it was one of the first to bet on a FullHD resolution on its 5-inch panel and that also made a leap in terms of construction and design, betting on metal instead of plastic.
OPPO Phones “dared” with the 5 inches when many were still below
Returning to the Find 5, they “dared” with 5 inches, the largest smartphone, when in 2013 most were below this diagonal. It was also the prelude to the OPPO Find 7, which jumped on the QuadHD resolution bandwagon when until 2013 only one of its close rivals, Vivo.
In this way, in 2014 OPPO had its top-of-the-range competing face to face with the Samsung Galaxy Note 4, the Nexus 6, or the LG G3 at the level of features, although it still couldn’t be in a top 5 where Xiaomi, Huawei, or Lenovo was.
Oppo’s Photography and hardware
The mobile phone manufacturer continued trying to gain a foothold with agreements and launches that went hand in hand with photography and the hardware involved in it. In 2016 OPPO and Sony co-developed the IMX398 sensor, which debuted with the OPPO R9s and R9s Plus, and in 2017 they announced participation in the development of the Snapdragon 660 ISP with Qualcomm. Year in which they also surprised us with the 5x optical zoom at the MWC!
In 2016 OPPO managed to enter the top 5 manufacturers according to sales, along with Vivo
In 2016 the smartphone brand registered a growth of 124% in its country, almost matching the market share with Huawei, while others such as Apple and Xiaomi fell considerably. And continuing with the rise in his land, the OPPO R9 rose to gold in China being the best-selling terminal in 2016, surpassing the iPhone 6s!
But this was only the beginning because in February 2017 it managed to be the best-selling smartphone manufacturer in China, with a total of 78.4 million units sold.
What happens to OPPO this 2022?
It will soon launch OPPO Find X5, its next high-end beast for 2022!
The OPPO Find X5 will be a terminal with a design similar to the X4 series. The design of its protruding and asymmetrical camera module stands out, housing a total of three cameras.
The set will be 50 + 50 + 13 megapixels, with a 32-megapixel selfie integrated into a discreet hole in the screen. Fast charging, the memory will start from 8 + 256 GB, although the rest of the versions haven’t been detailed yet.
What do you expect from this new smartphone? Do you think it will be better than the most famous brands?