In the quaint town of Capellades, Barcelona, the year 1924 marked the inception of a brand that would transcend time and borders—Smoking Paper. Fast-forward to the present and the echoes of its name resonate globally. Not only for the iconic rolling papers that started it all, but for an eclectic range of products that include filters, cones, tubes, rolling machines, and even urban-style apparel!
As we commemorate a century of Smoking Paper, it’s not just a celebration of a business milestone; it’s a tribute to a legacy that has seamlessly blended into the tapestry of modern society. More than just a brand, Smoking Paper embodies a commitment to artistic creativity and environmental responsibility, reflecting the ever-evolving ethos of the world we live in.
Dive into the vibrant tapestry of Smoking Paper’s 100-year journey, where creativity and sustainability are intricately woven into every aspect. Join us in exploring the festivities and activities that encapsulate a brand’s journey and its profound impact on the artistic and eco-conscious facets of our lives.
Join us in celebrating 100 years of Smoking Paper. We have dedicated ourselves to sharing special moments, creativity, and a passion for the environment.
Under the motto “100 Years Sharing”, Smoking Paper actively engages in various activities and events, with a standout contest tailored for emerging creators. Through a dedicated platform, budding artists can showcase their most groundbreaking works, gaining exposure among users and vying for prizes that celebrate the pinnacle of creativity.
This project assists in identifying and assisting talented individuals at an early stage. It provides them with the necessary resources to enhance their creativity and motivation and helps them achieve their goals.
This isn’t Smoking Paper’s first foray into fostering emerging talent. A notable success involves the recent collaboration with Lo-Fi Cráneo (Sloth Brite), an influential figure in the international music scene. The brand brought together 193 artists worldwide, their creations melding seamlessly in a unique musical session curated by Cráneo.
Smoking Paper’s collaborative efforts extend to content creators on platforms like Twitch, such as the partnership with “Smoking in the Park” featuring David Sainz (Sainzdeces). Likewise, it championed the “La Liada de la Semana by Smoking” initiative on the “Yo, Interneto” program, delving into recent viral events and anecdotes.
Are you a creative individual? Do you sometimes feel the need to unleash that inspiration from within? Well, now is the perfect moment to let your creativity flow! Smoking Paper invites you to a year-long celebration of true creativity through a competition starting in January 2024 and running throughout the year.
Participating is incredibly simple. All you need to do is share your creativity on social media platforms such as Facebook, Instagram, X (Twitter), or TikTok using the hashtag #Smoking100years.
Each month, a jury will select up to 12 winners, who will have the chance to win licenses for Domestika courses and annual licenses for Crehana. This will enable them to enhance their skills and boost their careers as creative individuals.
Of course, there are no limits to your creativity in the #Smoking100years contest. All creations, including design, music, art, digital content, literary works, social initiatives, and advertising ideas, are welcome!
The centenary celebration is not only about reminiscing but also about reinforcing the brand’s commitment to sustainability. A notable ongoing initiative is “Roll with Green”, in collaboration with Trees for the Future under the global #GivingTuesday movement.
Over 165,000 trees have been planted, with the 2024 goal set at 200,100 trees. This target symbolizes the centenary and the brand’s unwavering commitment to reforestation.
Participation is very easy—users only need to use the hashtag #rollwithgreen on social media. Each use contributes to planting a tree, enabling users to contribute to this impactful reforestation effort actively.
Smoking Paper’s dedication to sustainability extends to the creation of its products and its overall operations, evident in achieving an “A” rating in CDP Water Security, “A-” in CDP Forest, and a “B” rating for CDP Climate Change.
These ratings underscore the brand’s leadership and dedication to the environment, with aspirations to secure a triple-A rating in all three CDP categories shortly.
Smoking Paper commits to upholding the collective vision of creativity, innovation, and sustainability that has guided its actions and initiatives throughout the just-celebrated 100 years!
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