Smoking® is a brand that represents the expression of individuality through style and that is why the emotional values with which the brand works are above anything else. As a consequence of this and with the great evolution that the brand has undergone over the years, they have managed to establish a brand motto that represents and defines them as a brand and, above all, that invites the consumer to make Roll with it their own motto. In today’s article, we want to talk about the attitude of Smoking, which is the concept of Roll with it, and what are the most important brand values.
After commenting on one of the most important aspects of the brand, we want to share which are the emotional values since we consider that they are another of the fundamental aspects of a brand like Smoking. Sharing the best and uniqueness of each one has become one of the most important brand values. Smoking intends for its consumers to feel unique but also to share it and show it to the world. Promoting diversity is not only a value but also an objective and therefore, all consumers are invited to enjoy the difference and the peculiarity that life can offer us. Finally, it is important to comment that Smoking is trying to be a brand that not only offers products but also accompanies its consumers in all their experiences and therefore wants to promote the talent, imagination, and expression of each consumer.