Veganism has permeated virtually all products we commonly consume. That’s why we can affirm that the vegan trend is here to stay, and its relationship with makeup brings interesting innovations for all of us.
Vegan makeup has the particular characteristic that neither the product, its manufacturing process, nor the ingredients have been tested on animals. Just like people who have stopped consuming animals or their derivatives, such as milk or eggs in their diet, vegan makeup is not tested on animals.
All vegan-origin products should only contain mineral or plant materials or a mixture of both, such as:
Vegan makeup is a natural product that does not contain ingredients like parabens, silicones, or kinds of paraffin that can be toxic to the skin.
Cosmetic products, as you know, are usually tested on animals, but in recent years, the trend has been constantly changing.
When you find a seal on any cosmetics brand that says Cruelty-Free, it means it is free of animal cruelty or, in other words, its effectiveness was not tested on animals and was not used to test the side effects that such a product could have.
The characteristic seal of these types of makeup is the stamp of a rabbit with pink heart-shaped ears, and the reason for the figure is that rabbits are one of the most commonly used species in cosmetic testing.
Makeup brands have innovated in the market and have positioned themselves as some of the most popular among people looking to buy a novel product from a company with environmental awareness and, above all, in the protection of species.
Au Naturale Cosmetics handcrafts every product in their lab located in Green Bay, Wisconsin. All makeup from Au Naturale is certified by Leaping Bunny, approved by PETA as cruelty-free and vegan, and free from toxins, parabens, and gluten.
Merit Beauty’s award-winning products are a perfect fit for those seeking chic aesthetics, user-friendly application regardless of makeup expertise, and ingredients that are safe for both you and your furry friends.
It’s another brand on our list that utilizes PETA-certified vegan ingredients in all of its products. The makeup line features bold and long-lasting colors. CLOVE + HALLOW follows a Clean 15™ formulation approach, ensuring that each product contains 15 or fewer safe ingredients.
A women-owned company specializes in producing non-toxic makeup and skincare items. Most of Erin’s Face makeup products are vegan, with clear labeling on their website descriptions.
Among the recent celebrity beauty launches, Selena Gomez’s Rare Beauty stands out as a personal favorite. The beautiful pale pink packaging is stunning, and the products excel at multitasking.
Additionally, everything in the Rare Beauty line is vegan and cruelty-free!
Eve Organics Beauty crafts makeup products in Michigan, using only the finest quality mineral pigments without any fillers. These vegan makeup products are truly clean.
Also, the availability of sample sizes for a small fee is advantageous, particularly for individuals with sensitive skin who prefer not to commit to full-sized products immediately.
If you prefer a low-key minimalist approach to makeup, Tower 28 is the brand for you. Their vegan formulas are simple and easy to apply, requiring neither makeup brushes nor a mirror. They provide a natural look without appearing overly done or made up.
Jane Iredale makeup prioritizes skin care over mere coverage. While not all of Jane Iredale’s makeup is vegan, the provided link directs to their vegan offerings, including foundations, powders, and concealers!
Juice Beauty’s makeup is formulated with organic ingredients and employs plant-based pigments instead of dyes. All of their products are both vegan and cruelty-free, although not all are made in the USA, so it’s essential to check labels carefully.
Finding affordable vegan and cruelty-free makeup at the drugstore can sometimes be challenging, but E.l.f. has got you covered. Their product line is quite budget-friendly, with most items priced at less than $10, making it accessible to all. Plus, E.l.f. is committed to being 100 percent animal-friendly, making it a great choice for conscientious consumers.
Mineral Fusion offers makeup products that rival high-end beauty brands but come with the affordability of drugstore options. While not all products are vegan, those that do feature clear labeling. They abstain from animal testing, and all items are made in the USA.
It offers a comprehensive makeup line beyond just lipsticks, including items for eyes, cheeks, and lips. All products are vegan, cruelty-free, and free from toxins and fragrances.
Rejuva Minerals manufactures clean and non-toxic makeup in the USA with a team of environmentally conscious chemists. Many of their products are EWG verified, carry the Made Safe seal, and have received a “clean” rating on the Think Dirty app.
All of their offerings are truly exceptional. Despite having a limited selection of products, including a face primer, foundation, and several eyeshadows, each item is of top-notch quality. Additionally, all Exa products are crafted with all-natural and vegan ingredients, further enhancing their appeal.
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